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ITU (Imetyksen tuki ry, Finnish Association for Breastfeeding Support) offers nationwide trained voluntary peer support for breastfeeding and parenting in Finland. It has a massive audience with over a million site visits, hundreds of thousands of regular users and social media followers.
The Association wanted to make a digital transformation to take their operation to a new level; renew their digital presence and brand to better meet the demands of their audience.
Mesensei took the responsibility of the entire project: creation of a new mobile service to offer peer support, a new website with new brand identity and visual look.
Rinnalla application brings together breastfeeding peer supporters and support seekers in a secure channel for confidential talks via chat or VoiP calls. It offers easy access to all; the support is neither place nor time dependent. Rinnalla application is built on Mesensei’s community platform (PaaS). It can be used as a mobile application for iOS and Android and as a web browser version.
The renewed brand identity and the new logo puts emphasis on inclusiveness and represents the interaction between adult and child. It’s underlining the significance of intimacy and the diversity of families with babies. The visual style is designed to work across all touchpoints; from print to digital and to merchandise.
New Imetys.fi is designed to offer an easy and fast access to relevant content considering different audiences. Renewed site offers ITU tools to create, organise and publish their most essential content in a modular and flexible way. New imetys.fi and Rinnalla application complement each other and together provide a seamless user experience for ITU’s audience.
Mesensei solutions are modular and scalable: PaaS (Mesensei’s community platform) for Rinnalla peer support app, WordPress for the new imetys.fi website and Mesensei widgets for showing shared content in several channels.
Our experts are experienced community designers and management consultants. We are happy to assist you in building strong and engaged community with an impact.
Bringing the community together and helping the association to comply with data protection and privacy requirements.
Mesensei was selected among the top 3 finalists in a competition to invent new smartphone applications for public safety users, such as police and rescue personnel.
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